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JIDDAR

Today, the graffiti is having    Jiddar’s vision is that the
the ability to reshape space   “Art is food for the soul”,
and reconstruct reality.       it influences the creativity
Those young talents            and the innovation of peo-
brought back the art of        ple. As people spend lots
wall painting. Some young      of time at their workplace,
entrepreneurs Sara Gaafar,     so they have to make this
Farah Emara and Tasneem        place colorful and artis-
Amr founded “Jiddar”, a        tic to boost their produc-
platform that connect the      tivity. And this is Jiddar’s
wall painters and create a     mission to spread art and
visual art on walls. Those     color everywhere.
artists worked on proj-
ects in Cairo, Gouna and
Hurghada. They made
each wall tells a story. Jid-
dar’s vision is that the “Art
is food for the soul”, it in-
fluences the creativity and
the innovation of people.

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